{"id":6453,"date":"2026-02-19T09:15:17","date_gmt":"2026-02-19T09:15:17","guid":{"rendered":"https:\/\/synexcell.sa\/strategic-planning-and-organizational-success\/"},"modified":"2026-02-19T09:21:17","modified_gmt":"2026-02-19T09:21:17","slug":"%d8%a7%d9%84%d8%aa%d8%ae%d8%b7%d9%8a%d8%b7-%d8%a7%d9%84%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a-%d9%88%d8%a7%d9%84%d9%86%d8%ac%d8%a7%d8%ad-%d8%a7%d9%84%d9%85%d8%a4%d8%b3%d8%b3%d8%b3","status":"publish","type":"post","link":"https:\/\/synexcell.sa\/ar\/%d8%a7%d9%84%d8%aa%d8%ae%d8%b7%d9%8a%d8%b7-%d8%a7%d9%84%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a-%d9%88%d8%a7%d9%84%d9%86%d8%ac%d8%a7%d8%ad-%d8%a7%d9%84%d9%85%d8%a4%d8%b3%d8%b3%d8%b3\/","title":{"rendered":"\u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u062d\u0644\u0648\u0644 \u0627\u0633\u062a\u0634\u0627\u0631\u064a\u0629 \u0644\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0646\u062c\u0627\u062d \u0627\u0644\u0645\u0624\u0633\u0633\u064a"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u0647\u0644 \u0623\u0646\u062a \u0623\u062d\u062f \u0627\u0644\u0645\u0624\u062b\u0631\u064a\u0646 \u0641\u064a \u0635\u0646\u0639 \u0627\u0644\u0642\u0631\u0627\u0631 \u0641\u064a \u0627\u0644\u0645\u0646\u0634\u0623\u0629 \u0627\u0644\u062a\u064a \u062a\u0639\u0645\u0644 \u0628\u0647\u0627\u061f \u064a\u0637\u0644\u0628 \u0645\u0646\u0643 \u0645\u062f\u064a\u0631\u0643 \u062a\u0642\u064a\u064a\u0645\u064b\u0627 \u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646\u060c \u062a\u0644\u0627\u062d\u0638 \u0639\u062f\u0645 \u0634\u0639\u0648\u0631\u0647 \u0628\u0627\u0644\u0631\u0636\u0627 \u0639\u0646 \u0633\u064a\u0631 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u064a\u0648\u0645\u064a\u0629 \u0648\u0639\u0627\u0626\u062f\u0627\u062a \u0627\u0644\u0645\u0646\u0634\u0623\u0629 \u0628\u0639\u062f \u0637\u0644\u0628 \u0627\u0633\u062a\u062f\u0639\u0627\u0626\u0643 \u0625\u0644\u0649 \u0645\u0643\u062a\u0628\u0647. \u0623\u064a\u0646 \u062a\u0643\u0645\u0646 \u0627\u0644\u0645\u0634\u0643\u0644\u0629\u060c \u064a\u0639\u0645\u0644 \u0627\u0644\u0645\u0648\u0638\u0641\u0648\u0646 \u0628\u062c\u062f \u0648\u0644\u0643\u0646 \u0644\u0645 \u062a\u0648\u0642\u0651\u0639 \u0627\u0644\u0645\u0646\u0634\u0623\u0629 \u0623\u064a \u0639\u0642\u0648\u062f \u062c\u062f\u064a\u062f\u0629 \u0645\u0639 \u0639\u0645\u0644\u0627\u0621 \u062c\u062f\u062f. \u0642\u062f \u062a\u0628\u062f\u0648 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0641\u064a \u0638\u0627\u0647\u0631\u0647\u0627 \u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u064a\u0648\u0645\u064a\u060c \u0644\u0643\u0646\u0647\u0627 \u063a\u0627\u0644\u0628\u064b\u0627 \u062a\u0639\u0643\u0633 \u063a\u064a\u0627\u0628 \u0631\u0624\u064a\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 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\u064a\u0639\u0627\u0644\u062c \u0627\u0644\u0645\u0642\u0627\u0644 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0647\u0645\u0629 \u0645\u0646 \u0627\u0644\u0646\u0642\u0627\u0637 \u0630\u0627\u062a \u0627\u0644\u0635\u0644\u0629 \u0628\u0627\u0644\u0645\u0648\u0636\u0648\u0639\u060c\u00a0 \u062a\u0627\u0628\u0639\u0648\u0627 \u0627\u0644\u0642\u0631\u0627\u0621\u0629 \u0644\u0646\u0646\u0627\u0642\u0634 \u0645\u0639\u064b\u0627 \u0645\u0641\u0627\u0647\u064a\u0645 \u0645\u062e\u062a\u0627\u0631\u0629 \u0645\u0642\u062f\u0645\u0629 \u0645\u0646 \u062e\u0628\u0631\u0627\u0621 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0641\u064a \u0645\u0624\u0633\u0633\u062a\u0646\u0627 \u0639\u0646 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u060c \u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u060c \u0648\u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0628\u0637\u0627\u0642\u0629 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u062a\u0648\u0627\u0632\u0646.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u0646\u0633\u062a\u0639\u0631\u0636 \u0645\u0639\u0643\u0645 \u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0648\u062a\u0623\u062b\u064a\u0631\u0647 \u0639\u0644\u0649 \u062a\u0646\u0638\u064a\u0645 \u0639\u0645\u0644 \u0627\u0644\u0645\u0646\u0634\u0622\u062a \u0642\u0628\u0644 \u0627\u0644\u0628\u062f\u0621 \u0628\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u0627\u0644\u0645\u0630\u0643\u0648\u0631\u0629 \u0633\u0627\u0628\u0642\u064b\u0627<\/span><\/p>\n<h2><strong><span style=\"font-size: 20px;\">\u0639\u0646 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a<\/span><\/strong><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u064a\u0645\u062b\u0644 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u062d\u062f\u062f \u062a\u0648\u062c\u0647\u0627\u062a \u0648\u0623\u0648\u0644\u0648\u064a\u0627\u062a \u0648\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0646\u0634\u0623\u0629 \u0644\u0636\u0645\u0627\u0646 \u062a\u062d\u0642\u064a\u0642 \u0646\u0645\u0648 \u0645\u0633\u062a\u0645\u0631 \u0639\u0644\u0649 \u0627\u0644\u0645\u062f\u0649 \u0627\u0644\u0637\u0648\u064a\u0644.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u064a\u0645\u0643\u0651\u0646 \u0635\u0646\u0651\u0627\u0639 \u0627\u0644\u0642\u0631\u0627\u0631 \u0641\u064a \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0645\u0646 \u0645\u0639\u0631\u0641\u0629 \u0648\u062f\u0639\u0645 \u0623\u0647\u062f\u0627\u0641 \u0645\u0624\u0633\u0633\u062a\u0647\u0645\u060c \u0648\u062a\u0648\u062c\u064a\u0647 \u0627\u0644\u0645\u0635\u0627\u062f\u0631 \u0627\u0644\u0645\u062a\u0648\u0641\u0631\u0629 \u0641\u064a \u0627\u0644\u0625\u062a\u062c\u0627\u0647 \u0627\u0644\u0623\u0645\u062b\u0644 \u0628\u0634\u0643\u0644 \u0641\u0639\u0627\u0644 \u0648\u0642\u064a\u0627\u0633 \u0645\u062f\u0649 \u0646\u062c\u0627\u062d \u0623\u0639\u0645\u0627\u0644\u0647\u0645 \u0628\u0627\u0644\u062a\u062d\u0642\u0642 \u0645\u0646 \u0645\u0637\u0627\u0628\u0642\u062a\u0647\u0627 \u0644\u0631\u0624\u064a\u0629 \u0648\u0631\u0633\u0627\u0644\u0629 \u0627\u0644\u0645\u0646\u0634\u0622\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0647\u0648 \u0623\u0633\u0644\u0648\u0628 \u0639\u0645\u0644 \u0645\u0646\u0638\u0651\u0645 \u0648\u0636\u0631\u0648\u0631\u064a \u0644\u0646\u062c\u0627\u062d \u0639\u0645\u0644 \u0627\u0644\u0645\u0646\u0634\u0622\u062a.<\/span><\/li>\n<\/ul>\n<h3><strong><span style=\"font-size: 20px;\">\u0645\u0627\u0630\u0627 \u064a\u0634\u0645\u0644 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a<\/span><\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00a0\u062a\u062d\u062f\u064a\u062f \u0631\u0624\u064a\u0629 \u0648\u0631\u0633\u0627\u0644\u0629 \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0627\u0644\u0644\u062a\u064a\u0646 \u062a\u0645\u062b\u0644\u0627 \u062d\u062c\u0631 \u0627\u0644\u0623\u0633\u0627\u0633 \u0644\u0628\u062f\u0621 \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0645\u0624\u0633\u0633\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u062d\u062f\u064a\u062f \u0623\u0647\u062f\u0627\u0641 \u0648\u0623\u0648\u0644\u0648\u064a\u0627\u062a \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0644\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u062a\u062d\u0642\u064a\u0642\u0647\u0627.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u0637\u0648\u064a\u0631 \u0623\u0647\u062f\u0627\u0641 \u0648\u0627\u0636\u062d\u0629\u060c \u0648\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u062d\u0642\u0642.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0645\u0633\u0627\u0647\u0645\u0629 \u0639\u0645\u0644 \u0627\u0644\u0645\u0646\u0634\u0623\u0629 \u0641\u064a \u062f\u0639\u0645 \u0627\u0644\u0639\u0627\u0645\u0644\u064a\u0646 \u0648\u0623\u062f\u0627\u0626\u0647\u0645\u060c \u0648\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062a\u0648\u0642\u0639\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u062a\u0628\u0651\u0639 \u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0628\u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0625\u0639\u0627\u062f\u0629 \u0647\u064a\u0643\u0644\u0629 \u0648\u0635\u064a\u0627\u063a\u0629 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0628\u0634\u0643\u0644 \u062f\u0648\u0631\u064a.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u0628\u0639\u062f \u0627\u0644\u062a\u0639\u0631\u0641 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rel=\"noopener\">\u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a<\/a><\/span><\/strong><\/h3>\n<p><strong>\u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0627\u0644\u0645\u0633\u062a\u062f\u0627\u0645 \u0639\u0644\u0649 \u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u0646\u0634\u0623\u0629<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u064a\u0633\u0647\u0645 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0641\u064a \u062a\u0646\u0638\u064a\u0645 \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0645\u0646\u0634\u0623\u0629 \u0628\u062a\u0648\u062d\u064a\u062f \u0641\u0631\u0642 \u0627\u0644\u0639\u0627\u0645\u0644\u064a\u0646 \u0644\u064a\u0639\u0645\u0644\u0648\u0627 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\u0645\u0646 \u0633\u064a\u0631 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0628\u0634\u0643\u0644 \u0635\u062d\u064a\u062d \u0648\u062a\u0637\u0648\u064a\u0631\u0647\u0627 \u0644\u062a\u0642\u062f\u0645 \u0646\u062a\u0627\u0626\u062c \u0623\u0641\u0636\u0644 \u0648\u062a\u0648\u0641\u0631 \u0627\u0644\u0648\u0642\u062a \u0648\u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u0648\u0627\u0644\u0645\u062c\u0647\u0648\u062f \u0627\u0644\u0628\u0634\u0631\u064a.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u064a\u0645\u064a\u0651\u0632 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0625\u0628\u062f\u0627\u0639 \u0645\u0646\u0634\u0623\u062a\u0643 \u0639\u0646 \u063a\u064a\u0631\u0647\u0627\u060c \u0648\u062a\u062d\u0641\u0651\u0632 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0639\u0644\u0649 \u0637\u0644\u0628 \u062e\u062f\u0645\u0627\u062a\u0643 \u0645\u0646 \u0628\u064a\u0646 \u0639\u062f\u062f \u0648\u0627\u0633\u0639 \u0645\u0646 \u0645\u0632\u0648\u062f\u064a \u0627\u0644\u062e\u062f\u0645\u0627\u062a. \u064a\u062a\u062d\u0642\u0642 \u0630\u0644\u0643 \u0628\u062a\u062d\u0644\u064a\u0644 \u0646\u0642\u0627\u0637 \u0627\u0644\u0642\u0648\u0629 \u0648\u0627\u0644\u0636\u0639\u0641 \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629 \u0644\u0644\u0645\u0646\u0634\u0623\u0629 \u0623\u062b\u0646\u0627\u0621 \u0633\u064a\u0631 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a\u060c \u0648\u0628\u0627\u0644\u062a\u0639\u0631\u0651\u0641 \u0639\u0644\u0649 \u0641\u0631\u0635 \u062c\u062f\u064a\u062f\u0629 \u0644\u0644\u062a\u0637\u0648\u0651\u0631\u060c \u0648\u0627\u0644\u062a\u0639\u0631\u0651\u0641 \u0639\u0644\u0649 \u0627\u0644\u0645\u062e\u0627\u0637\u0631 \u0627\u0644\u062a\u064a \u062a\u0647\u062f\u062f \u0627\u0644\u0639\u0645\u0644\u060c \u0648\u0645\u0639\u0631\u0641\u0629 \u0645\u0627 \u0647\u0648 \u0627\u0644\u0623\u0641\u0636\u0644 \u0644\u0644\u062a\u0645\u064a\u0632 \u0639\u0646 \u0645\u0632\u0648\u062f\u064a \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0622\u062e\u0631\u064a\u0646.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u064a\u0642\u0648\u062f \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0625\u0644\u0649 \u0627\u0644\u062a\u0639\u0631\u0651\u0641 \u0639\u0644\u0649 \u0645\u062f\u0649 \u0646\u062c\u0627\u062d \u0639\u0645\u0644\u064a\u0627\u062a\u0643 \u0628\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0639\u062a\u0645\u0627\u062f\u064b\u0627 \u0639\u0644\u0649 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 (KPI)\u00a0 \u0648\u0627\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0645\u0637\u0627\u0628\u0642\u0629 \u0643\u0644 \u0645\u0646\u0647\u0627 \u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u0646\u0634\u0623\u0629. \u0625\u0644\u0649 \u062c\u0627\u0646\u0628 \u0630\u0644\u0643\u060c \u0645\u0631\u0627\u0642\u0628\u0629 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u062a\u062d\u062f\u062f \u0646\u0642\u0627\u0637 \u0627\u0644\u0646\u062c\u0627\u062d \u0641\u064a \u062e\u0637\u0629 \u0627\u0644\u0639\u0645\u0644 \u0648\u062a\u0633\u0647\u0645 \u0641\u064a \u062a\u062d\u0633\u064a\u0646 \u0642\u0631\u0627\u0631\u0627\u062a \u0635\u0627\u0646\u0639\u064a \u0627\u0644\u0642\u0631\u0627\u0631 \u0641\u064a \u062f\u0639\u0645 \u0646\u062c\u0627\u062d \u0627\u0644\u0645\u0646\u0634\u0623\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0627\u0644\u062d\u064a\u0627\u062f\u064a\u0629 \u0641\u064a \u0627\u0644\u0639\u0645\u0644 \u0628\u062f\u0639\u0645 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0635\u0627\u0626\u0628\u0629 \u0627\u0644\u062a\u064a \u062a\u062a\u0639\u0644\u0642 \u0628\u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0639\u062a\u0645\u0627\u062f\u064b\u0627 \u0639\u0644\u0649 \u0628\u064a\u0627\u0646\u0627\u062a \u062d\u0642\u064a\u0642\u064a\u0629 \u0639\u0646 \u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0648\u0642\u062f\u0631\u0627\u062a\u0647\u0645\u060c \u064a\u062f\u0639\u0645 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0639\u0645\u0644\u064a\u0629 \u0635\u0646\u0639 \u0627\u0644\u0642\u0631\u0627\u0631 \u0628\u062a\u062d\u0648\u064a\u0644\u0647\u0627 \u0625\u0644\u0649 \u0639\u0645\u0644\u064a\u0629 \u0645\u062a\u0643\u0627\u0645\u0644\u0629 \u0648\u0634\u0627\u0645\u0644\u0629 \u0628\u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0628\u0639\u064a\u062f\u0629 \u0627\u0644\u0645\u062f\u0649 \u0648\u0642\u064a\u0627\u0633 \u0627\u0644\u0642\u062f\u0631\u0627\u062a \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u0644\u0643\u0644 \u0645\u0648\u0638\u0641 \u0639\u0644\u0649 \u062d\u062f\u0649 \u0648\u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u0627\u062f\u0648\u0627\u0631 \u0627\u0644\u0645\u0637\u0644\u0648\u0628\u0629 \u0628\u0634\u0643\u0644 \u0641\u0639\u0627\u0644.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u0643\u064a\u0641 \u064a\u0633\u0647\u0645 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0641\u064a \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0646\u062c\u0627\u062d \u0627\u0644\u0645\u0624\u0633\u0633\u064a\u061f \u062a\u0627\u0628\u0639\u0648\u0627 \u0642\u0631\u0627\u0621\u0629 \u0627\u0644\u0633\u0637\u0648\u0631 \u0627\u0644\u062a\u0627\u0644\u064a\u0629 \u0641\u064a \u0627\u0644\u0645\u0648\u0636\u0648\u0639\u060c\u00a0 \u0646\u0639\u0631\u0636 \u0644\u0643\u0645 \u0641\u064a\u0647\u0627\u00a0 \u0628\u0639\u0636 \u062e\u0628\u0631\u0627\u062a \u0633\u064a\u0646\u0643\u0633\u064a\u0644 \u0641\u064a \u0645\u062c\u0627\u0644 \u0627\u0644\u062d\u0644\u0648\u0644 \u0627\u0644\u0627\u0633\u062a\u0634\u0627\u0631\u064a\u0629.<\/span><\/p>\n<h3><strong><span style=\"font-size: 20px;\">\u0643\u064a\u0641 \u062a\u0633\u064a\u0631 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u060c \u0648\u0645\u062a\u0649 \u064a\u062c\u0628 \u0623\u0646 \u062a\u062d\u0635\u0644 \u0639\u0644\u0649 \u0627\u0633\u062a\u0634\u0627\u0631\u0629<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">\u064a\u0646\u0642\u0644 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0627\u0644\u0645\u0646\u0634\u0622\u062a \u0645\u0646 \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062a\u0646\u0627\u063a\u0645 \u0625\u0644\u0649 \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062a\u0645\u064a\u0632 \u0648\u0641\u0642 \u0639\u0645\u0644\u064a\u0629 \u0645\u0633\u062a\u0645\u0631\u0629 \u0648\u0645\u0646\u0638\u0645\u0629 \u0645\u0646 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0648\u0627\u0644\u062e\u0637\u0648\u0627\u062a \u0648\u0645\u0646 \u0623\u0628\u0631\u0632 <\/span><a href=\"https:\/\/onstrategyhq.com\/resources\/strategic-planning-process-basics\/#:~:text=Overview%20of%20the%20Strategic%20Planning,leverage%20this%20as%20a%20resource\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u062e\u0637\u0648\u0627\u062a \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a<\/span><\/a><span style=\"font-weight: 400;\"> :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u0634\u0645\u0644 \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0623\u0648\u0644\u0649 \u0627\u0644\u062a\u0639\u0631\u0651\u0641 \u0639\u0644\u0649 \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0639\u0645\u0644 \u0648\u0627\u0644\u0645\u0633\u062a\u062b\u0645\u0631\u064a\u0646 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0648\u0636\u0639 \u0627\u0644\u062d\u0627\u0644\u064a \u0644\u0644\u0645\u0646\u0634\u0623\u0629 \u0625\u0646 \u0643\u0627\u0646\u062a \u0646\u0627\u0634\u0626\u0629\u060c \u0648\u062a\u062d\u062f\u064a\u062f \u0646\u0642\u0627\u0637 \u0627\u0644\u0642\u0648\u0629 \u0648\u0627\u0644\u0636\u0639\u0641 \u0648\u0627\u0644\u0641\u0631\u0635 \u0648\u0627\u0644\u062a\u0647\u062f\u064a\u062f\u0627\u062a \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u0629 (SWOT)\u060c \u0648\u062a\u0642\u064a\u064a\u0645 \u062a\u0648\u062c\u0647\u0627\u062a \u0627\u0644\u0633\u0648\u0642.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0628\u062f\u0621 \u0628\u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0628\u062a\u062d\u062f\u064a\u062f \u0645\u0647\u0645\u0629 \u0627\u0644\u0645\u0646\u0634\u0623\u0629 \u0648\u0631\u0624\u064a\u062a\u0647\u0627 \u0648\u0623\u0647\u062f\u0627\u0641\u0647\u0627 \u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0623\u0645\u062f.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u0637\u0628\u064a\u0642 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0628\u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0623\u0645\u062f \u0625\u0644\u0649 \u0639\u0645\u0644\u064a\u0627\u062a \u0648\u062e\u0637\u0637 \u0636\u0645\u0646 \u062a\u0648\u0642\u064a\u062a \u0645\u062d\u062f\u062f \u0648\u0641\u0642 \u0646\u0638\u0627\u0645 \u0645\u062d\u0627\u0633\u0628\u0629 \u0641\u0639\u0651\u0627\u0644.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u0642\u064a\u064a\u0645 \u0646\u062a\u0627\u0626\u062c \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0628\u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0629 \u0648\u062a\u0639\u062f\u064a\u0644 \u0627\u0644\u0645\u062e\u0637\u0637\u0627\u062a \u0644\u062a\u0635\u062d\u064a\u062d \u0627\u0644\u0623\u062e\u0637\u0627\u0621 \u0648\u062a\u062d\u0642\u064a\u0642 \u0646\u0645\u0648\u064b\u0627 \u0645\u0633\u062a\u062f\u0627\u0645.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0627\u062d\u0635\u0644 \u0639\u0644\u0649 \u0627\u0633\u062a\u0634\u0627\u0631\u0629 \u0625\u062f\u0627\u0631\u064a\u0629 \u0639\u0646\u062f:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0642\u0644\u0629 \u0623\u0648 \u0627\u0646\u0639\u062f\u0627\u0645 \u062e\u0628\u0631\u0627\u062a \u0645\u062a\u062e\u0635\u0635\u064a\u0646 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0641\u064a \u0627\u0644\u0645\u0646\u0634\u0623\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0648\u062c\u0648\u062f \u0627\u062d\u062a\u0645\u0627\u0644 \u062a\u062d\u0648\u0651\u0644 \u0645\u0647\u0645 \u0641\u064a \u0633\u064a\u0631 \u0639\u0645\u0644\u064a\u0627\u062a\u0643\u060c \u062e\u0637\u0637 \u0644\u0643\u0644 \u0639\u0645\u0644\u064a\u0629 \u0623\u0646\u062a \u0645\u0642\u0628\u0644 \u0639\u0644\u064a\u0647\u0627.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u062d\u0627\u062c\u0629 \u0644\u0627\u0633\u062a\u0634\u0627\u0631\u0629 \u0641\u064a \u0645\u062c\u0627\u0644 \u0623\u0648 \u0642\u0636\u064a\u0629 \u0645\u062d\u062f\u062f\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u062d\u0627\u062c\u0629 \u0644\u062a\u0633\u0647\u064a\u0644 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a\u060c\u0639\u0646\u062f \u0636\u0631\u0648\u0631\u0629 \u0648\u062c\u0648\u062f \u0637\u0631\u0641 \u0645\u062d\u0627\u064a\u062f \u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u0627\u062a \u0648\u062a\u0648\u062d\u064a\u062f \u0648\u062c\u0647\u0627\u062a \u0646\u0638\u0631 \u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0645\u0635\u0644\u062d\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u0627\u0644\u062a\u064a\u0633\u064a\u0631: \u0639\u0646\u062f \u0627\u0644\u062d\u0627\u062c\u0629 \u0644\u0648\u062c\u0648\u062f \u0637\u0631\u0641 \u0645\u062d\u0627\u064a\u062f \u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u0627\u062a \u0648\u062a\u0648\u062d\u064a\u062f \u0648\u062c\u0647\u0627\u062a \u0646\u0638\u0631 \u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0645\u0635\u0644\u062d\u0629<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u062d\u0627\u062c\u0629 \u0644\u0625\u062c\u0631\u0627\u0621 \u0641\u0639\u0651\u0627\u0644 \u0648\u0633\u0631\u064a\u0639\u060c \u0639\u0646\u062f \u0627\u0644\u062d\u0627\u062c\u0629 \u0644\u0623\u0633\u0644\u0648\u0628 \u0639\u0645\u0644\u064a\u0627\u062a\u064a \u0644\u062a\u062c\u0646\u0628 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629 \u0627\u0644\u0645\u0639\u0642\u0651\u062f\u0629.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u062a\u0642\u062f\u0651\u0645 <\/span><span style=\"font-weight: 400;\">\u0634\u0631\u0643\u0629 \u0627\u0644\u0627\u0633\u062a\u0634\u0627\u0631\u0627\u062a \u0627\u0644\u0625\u062f\u0627\u0631\u064a\u0629 \u0633\u064a\u0646\u0643\u0633\u064a\u0644 \u0634\u0631\u064a\u0643\u0643\u0645 \u0641\u064a \u062a\u0639\u0632\u064a\u0632 \u0645\u0633\u0627\u0631 \u0627\u0644\u0646\u062c\u0627\u062d \u0627\u0644\u0645\u0624\u0633\u0633\u064a <\/span><span style=\"font-weight: 400;\">\u062d\u0644\u0648\u0644 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0644\u0644\u0627\u0646\u062a\u0642\u0627\u0644 \u0628\u0643\u0645 \u0645\u0646 \u0645\u0631\u062d\u0644\u0629 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0625\u0644\u0649 \u0628\u0646\u0627\u0621 \u0646\u0645\u0648\u064d \u0645\u0633\u062a\u062f\u0627\u0645\u060c \u064a\u0646\u0639\u0643\u0633 \u0628\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0639\u0627\u0626\u062f\u0627\u062a \u0639\u0644\u0649 \u0627\u0644\u0645\u062f\u0649 \u0627\u0644\u0642\u0631\u064a\u0628 \u0648\u0627\u0644\u0628\u0639\u064a\u062f.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u0644\u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0645\u0646 \u0625\u0637\u0627\u0631 \u0646\u0638\u0631\u064a \u0625\u0644\u0649 \u0645\u0645\u0627\u0631\u0633\u0629 \u0639\u0645\u0644\u064a\u0629 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0642\u064a\u0627\u0633\u060c \u062a\u0639\u062a\u0645\u062f \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0639\u0644\u0649 \u0623\u062f\u0648\u0627\u062a \u0625\u062f\u0627\u0631\u064a\u0629 \u0645\u062a\u0642\u062f\u0645\u0629 \u0645\u0633\u0627\u0646\u062f\u0629 \u0644\u0631\u0628\u0637 \u0631\u0624\u064a\u062a\u0647\u0627 \u0628\u0646\u062a\u0627\u0626\u062c \u0623\u0641\u0636\u0644 \u0648\u0639\u0627\u0626\u062f\u0627\u062a \u0623\u0639\u0644\u0649.<\/span><\/p>\n<h4><strong><span style=\"font-size: 20px;\">\u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0628\u0637\u0627\u0642\u0629 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u062a\u0648\u0627\u0632\u0646<\/span><\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">\u0628<\/span><a href=\"https:\/\/balancedscorecard.org\/bsc-basics\/articles-videos\/the-four-perspectives-of-the-balanced-scorecard\/#:~:text=The%20Balanced%20Scorecard%20%28BSC%29%20is,culture%2C%20technology%2C%20and%20capabilities\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u0637\u0627\u0642\u0629 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u062a\u0648\u0627\u0632\u0646<\/span><\/a><span style=\"font-weight: 400;\"> (BSC) \u0647\u064a \u0627\u062f\u0627\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0636\u0631\u0648\u0631\u064a\u0629 \u0641\u064a \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0625\u0630 \u062a\u062d\u0648\u0651\u0644 \u0631\u0624\u064a\u0629 \u0627\u0644\u0645\u0646\u0634\u0623\u0629 \u0625\u0644\u0649 \u0645\u0642\u0627\u064a\u064a\u0633 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0637\u0628\u064a\u0642 \u0648\u062a\u062a\u0645\u062b\u0644 \u0641\u064a \u0623\u0631\u0628\u0639\u0629 \u0645\u062d\u0627\u0648\u0631 \u0631\u0626\u064a\u0633\u064a\u0629 \u062a\u0635\u0644 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u064a\u0648\u0645\u064a\u0629 \u0628\u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0623\u0645\u062f:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0645\u062d\u0648\u0631 \u0627\u0644\u0645\u0627\u0644\u064a\u060c \u0631\u0628\u062d\u064a\u0629 \u0627\u0644\u0645\u0646\u0634\u0623\u0629 \u0648\u0646\u0645\u0648\u0647\u0627 (\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u0639\u0645\u0644)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u062d\u0648\u0631 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u062a\u0634\u0645\u0644 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0647\u062f\u0641 \u0627\u0644\u0645\u062d\u0627\u0641\u0638\u0629 \u0639\u0644\u0649 \u0648\u062c\u0648\u062f\u0647\u0645.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u062d\u0648\u0631 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629\u060c \u062a\u0634\u0645\u0644 \u062c\u0648\u062f\u0629 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0648\u0627\u0644\u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629 \u0648\u0627\u0644\u0632\u0645\u0646 \u0627\u0644\u0645\u062e\u0635\u0635 \u0644\u0625\u0646\u062c\u0627\u0632 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u062d\u0648\u0631 \u0627\u0644\u062a\u0639\u0644\u0651\u0645 \u0648\u0627\u0644\u0646\u0645\u0648\u060c \u064a\u0634\u0645\u0644 \u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0648\u0627\u0644\u062a\u0642\u0646\u064a\u0629 \u0648\u0627\u0644\u062b\u0642\u0627\u0641\u0629 \u0627\u0644\u0645\u0624\u0633\u0633\u064a\u0629.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u062a\u0634\u0645\u0644 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0633\u0628\u0639 \u062e\u0637\u0648\u0627\u062a:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u062d\u062f\u064a\u062f \u0631\u0633\u0627\u0644\u0629 \u0648\u0631\u0624\u064a\u0629 \u0648\u0642\u064a\u0645 \u0627\u0644\u0645\u0646\u0634\u0623\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u062a\u0642\u064a\u064a\u0645\u060c \u062a\u062d\u0644\u064a\u0644 SWOT (\u0627\u0644\u0642\u0648\u0629 \u0648\u0627\u0644\u0636\u0639\u0641 \u0648\u0627\u0644\u0641\u0631\u0635 \u0648\u0627\u0644\u062a\u0647\u062f\u064a\u062f\u0627\u062a)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u062e\u0631\u064a\u0637\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629\u060c \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0648\u0639\u0644\u0627\u0642\u0629 \u0643\u0644 \u0648\u0627\u062d\u062f \u0645\u0646\u0647\u0627 \u0628\u0627\u0644\u0622\u062e\u0631.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u062e\u062a\u064a\u0627\u0631 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0648\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u062a\u0648\u0642\u0639\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639 \u0627\u0644\u0645\u0637\u0644\u0648\u0628\u0629 \u0636\u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u0634\u0627\u0631\u0643\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0641\u064a \u0627\u0644\u0645\u0646\u0634\u0627\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0645\u062a\u0627\u0628\u0639\u0629 \u0648\u0627\u0644\u0645\u0631\u0627\u062c\u0639\u0629 \u0627\u0644\u062f\u0648\u0631\u064a\u0629.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u0627\u0644\u0645\u0647\u0645\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u0628\u0637\u0627\u0642\u0629 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u062a\u0648\u0627\u0632\u0646 \u0639\u0646\u062f \u062a\u0637\u0628\u064a\u0642\u0647\u0627 \u0641\u064a \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u0631\u0628\u0637 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u064a\u0648\u0645\u064a\u0629 \u0641\u064a \u0627\u0644\u0645\u0646\u0634\u0623\u0629 \u0628\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0639\u0627\u0645\u0629 \u0644\u0644\u0639\u0645\u0644.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u062d\u0633\u064a\u0646 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0644\u0648\u0636\u0648\u062d \u0622\u0644\u064a\u0629 \u0627\u0644\u0639\u0645\u0644 \u0648\u0627\u0644\u062e\u0637\u0637 \u0627\u0644\u0645\u062a\u0648\u0642\u0639\u0629 \u0644\u0644\u0645\u0648\u0638\u0641\u064a\u0646.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u0631\u0643\u064a\u0632 \u0627\u0644\u0645\u0635\u0627\u062f\u0631 \u0627\u0644\u0645\u062a\u0648\u0641\u0631\u0629 \u0639\u0644\u0649 \u0623\u0647\u0645 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0644\u0636\u0645\u0627\u0646 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0623\u0647\u062f\u0627\u0641.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u062a\u0648\u0627\u0632\u0646 \u0623\u062b\u0646\u0627\u0621 \u0633\u064a\u0631 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0641\u064a \u0627\u0644\u0645\u0646\u0634\u0623\u0629.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0627\u0642\u0631\u0623 \u0627\u0644\u0645\u0632\u064a\u062f \u0639\u0646 \u0628\u0637\u0627\u0642\u0629 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u062a\u0648\u0627\u0632\u0646 <\/span><a href=\"https:\/\/synexcell.sa\/ar\/%d8%a8%d8%b7%d8%a7%d9%82%d9%87-%d8%a7%d9%84%d8%a7%d8%af%d8%a7%d8%a1-%d8%a7%d9%84%d9%85%d8%aa%d9%88%d8%a7%d8%b2%d9%86-%d9%88%d8%a3%d9%87%d9%85%d9%8a%d8%aa%d9%87%d8%a7\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u0647\u0646\u0627<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u0627\u0633\u062a\u0646\u0627\u062f\u064b\u0627 \u0625\u0644\u0649 \u0645\u0627 \u062a\u0645 \u0639\u0631\u0636\u0647\u060c \u064a\u0645\u062b\u0644 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0639\u0645\u0644\u064a\u0629 \u0645\u0633\u062a\u0645\u0631\u0629 \u0645\u0646 \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u062c\u0627\u062f \u062a\u0634\u0645\u0644 \u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0648\u062a\u0637\u0648\u064a\u0631\u0647\u0627\u060c \u0648\u0635\u0646\u0639 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062f\u0639\u0645 \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0639\u0627\u0626\u062f\u0627\u062a. \u062a\u0646\u0645\u0648 \u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0645\u0646\u0634\u0623\u0629 \u0627\u0644\u062a\u064a \u062a\u0646\u062c\u062d \u0641\u064a \u062a\u062d\u0648\u064a\u0644 \u0631\u0624\u064a\u062a\u0647\u0627 \u0625\u0644\u0649 \u062e\u0637\u0637 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0646\u0641\u064a\u0630\u060c \u0648\u0645\u0624\u0634\u0631\u0627\u062a \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0642\u064a\u0627\u0633 \u0648\u0627\u0644\u062a\u0637\u0648\u064a\u0631 \u0644\u0642\u062f\u0631\u062a\u0647\u0627 \u0639\u0644\u0649 \u0628\u0646\u0627\u0621 \u0642\u064a\u0645\u0629 \u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0645\u0645\u064a\u0632\u0629. \u0639\u0628\u0631 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u060c \u062a\u062a\u0643\u0627\u0645\u0644 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u064a\u0648\u0645\u064a\u0629 \u0648\u064a\u062f\u0631\u0643 \u0643\u0644 \u0645\u0648\u0638\u0641 \u0645\u0647\u0645\u0627\u062a \u0645\u0646\u0635\u0628\u0647 \u0641\u062a\u062a\u062e\u0635\u0635 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0645\u0637\u0644\u0648\u0628\u0629 \u0645\u0646 \u0643\u0644 \u0645\u0648\u0638\u0641 \u0648\u062a\u0632\u064a\u062f \u0627\u062d\u062a\u0645\u0627\u0644\u064a\u0629 \u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0646\u062a\u064a\u062c\u0629 \u0644\u0648\u0636\u0648\u062d \u0623\u0633\u0644\u0648\u0628 \u0627\u0644\u0639\u0645\u0644 \u0628\u062f\u0644\u064b\u0627 \u0645\u0646 \u0627\u0644\u0639\u0645\u0644 \u0628\u0634\u0643\u0644 \u063a\u064a\u0631 \u0645\u0646\u0638\u0645. \u0641\u064a<\/span><a href=\"https:\/\/synexcell.sa\/ar\/\"><span style=\"font-weight: 400;\"> \u0634\u0631\u0643\u0629 \u0627\u0633\u062a\u0634\u0627\u0631\u0627\u062a \u0625\u062f\u0627\u0631\u064a\u0629 \u0633\u064a\u0646\u0643\u0633\u064a\u0644<\/span><\/a><span style=\"font-weight: 400;\"> \u064a\u0631\u0643\u0651\u0632 \u062e\u0628\u0631\u0627\u0626\u0646\u0627 \u0639\u0644\u0649 \u062a\u0645\u0643\u064a\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0646 \u062a\u062d\u0642\u064a\u0642 \u0623\u0647\u062f\u0627\u0641\u0647\u0645 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0648\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0646\u062c\u0627\u062d \u0627\u0644\u0645\u0624\u0633\u0633\u064a \u0628\u062a\u0642\u062f\u064a\u0645 \u062d\u0644\u0648\u0644 \u062a\u0639\u0632\u0632 \u0627\u0644\u0643\u0641\u0627\u0621\u0629 \u0648\u0627\u0644\u0641\u0639\u0627\u0644\u064a\u0629 \u0648\u062a\u062f\u0639\u0645 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0648\u0641\u0642 \u0623\u062d\u062f\u062b \u0645\u0633\u062a\u062d\u062f\u062b\u0627\u062a \u0628\u064a\u0626\u0629 \u0627\u0644\u0639\u0645\u0644 \u0641\u064a \u0627\u0644\u0645\u0645\u0644\u0643\u0629.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0627\u062d\u0635\u0644 \u0639\u0644\u0649 \u0627\u0633\u062a\u0634\u0627\u0631\u0629 \u0645\u0646 <\/span><a href=\"https:\/\/synexcell.sa\/ar\/%d8%aa%d9%88%d8%a7%d8%b5%d9%84-%d9%85%d8%b9%d9%86%d8%a7\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u062e\u0628\u0631\u0627\u0621 \u0633\u064a\u0646\u0643\u0633\u064a\u0644<\/span><\/a><span style=\"font-weight: 400;\"> .\u00a0<\/span><\/p>\n<h5><strong><span style=\"font-size: 16px;\">\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0634\u0627\u0626\u0639\u0629:<\/span><\/strong><\/h5>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0647\u0644 \u064a\u0646\u062d\u0635\u0631 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0641\u064a \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0643\u0628\u0631\u0649 \u0641\u0642\u0637\u061f<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> \u0644\u0627\u060c \u062a\u062d\u062a\u0627\u062c \u0627\u0644\u0645\u0646\u0634\u0622\u062a \u0627\u0644\u0635\u063a\u064a\u0631\u0629 \u0648\u0627\u0644\u0646\u0627\u0634\u0626\u0629 \u0625\u0644\u0649 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0644\u062a\u062d\u062f\u064a\u062f \u0623\u0648\u0644\u0648\u064a\u0627\u062a\u0647\u0627 \u0648\u062a\u062c\u0646\u0651\u0628 \u0647\u062f\u0631 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0645\u0646\u0630 \u0627\u0644\u0645\u0631\u0627\u062d\u0644 \u0627\u0644\u0623\u0648\u0644\u0649.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0643\u0645 \u0645\u0631\u0629 \u064a\u062c\u0628 \u062a\u062d\u062f\u064a\u062b \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629\u061f<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> \u064a\u0641\u0636\u0651\u0644 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[&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6451,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[62],"tags":[244,242,243,101],"class_list":["post-6453","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-62","tag-244","tag-242","tag-243","tag-101"],"_links":{"self":[{"href":"https:\/\/synexcell.sa\/ar\/wp-json\/wp\/v2\/posts\/6453","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/synexcell.sa\/ar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/synexcell.sa\/ar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/synexcell.sa\/ar\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/synexcell.sa\/ar\/wp-json\/wp\/v2\/comments?post=6453"}],"version-history":[{"count":3,"href":"https:\/\/synexcell.sa\/ar\/wp-json\/wp\/v2\/posts\/6453\/revisions"}],"predecessor-version":[{"id":6456,"href":"https:\/\/synexcell.sa\/ar\/wp-json\/wp\/v2\/posts\/6453\/revisions\/6456"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/synexcell.sa\/ar\/wp-json\/wp\/v2\/media\/6451"}],"wp:attachment":[{"href":"https:\/\/synexcell.sa\/ar\/wp-json\/wp\/v2\/media?parent=6453"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/synexcell.sa\/ar\/wp-json\/wp\/v2\/categories?post=6453"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/synexcell.sa\/ar\/wp-json\/wp\/v2\/tags?post=6453"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}